Since 2005, the competition for the Scandinavian Outdoor Award (SOA) has aimed to support product and design innovation as well as to promote new Scandinavian outdoor products. The Award is organized by the Scandinavian Outdoor Group (more than 60 premium outdoor brands joined together) and enjoys a high recognition within the outdoor industry and media thanks to the very thorough evaluation process. The international jury, composed of prestigious outdoor and industry journalists and retailers, bases its final judgment on the following criterions: Design, Innovation, Functionality, Quality and Sustainability. The main award categories for every season are Overall Winner and Sustainability. In addition to the main categories, there are sub categories: Apparel, Footwear, Hardware, Technology and Kids.